The Relationship between Institutional Environments and Thai Hospitality-Oriented Entrepreneurship through the Moderating Role of Educational Support: A Mixed Methods Approach

This research draws upon an institutional theory framework to explore the underlying factors that influence opportunity-driven and necessity-driven entrepreneurship. The objective is analyze how environment either supports or impedes establishment expansion of ventures within Thai hospitality industry. By examining interplay between country’s determinants entrepreneurial behaviors, study contributes existing body academic literature on entrepreneurship theory. Furthermore, education support treated as a moderator in relationship three theory: regulatory, cognitive, normative dimensions, opportunity-necessity-driven activity. adopted mixed methods approach. For quantitative approach, national data were mainly collected from GEM IEF databases 2015 2018 (n = 939) using binary logistic regression validate hypotheses. Regarding qualitative obtained through in-depth interviews with 20 hotel restaurant entrepreneurs. findings indicated cognitive have direct impact both Additionally, reveals regulative opportunity-necessity activity moderated by educational support. results provided new insights into Thailand’s hospitality-oriented at large.